. . . until you turned to highway robbery.
Now let me say flat out, I have always loved going to the movies. To me it is the biggest treat to watch a film on a huge screen, with a big bag of popcorn to munch on, and a soda. But I have to say that my trip to the cinema last week has cooled my love affair with going to the movies. No, let me rephrase that: we are over. Done. Finished. At least for the time being.
There is something about walking into the theater and shaking your head over the fact that you just laid out $21 for two kids and an adult to see a matinee. Not Friday night. Not Saturday night. Friday at noon. $21 freakin’ bucks. But the shake-down had only just begun. Because after we ordered popcorn and sodas, the grand total of which came to $32. Yes, $32 for just the concessions. 2 popcorns, 3 sodas, and one candy. $32. Explain to me how that should be legal, not to mention moral. Of course I paid it, you might argue, and yes I did. But have you noticed how they don’t post the prices for concessions anymore? They just show you the combos, let you order and then hit you with the final tab–without blinking an eye that they’ve just marked up the price of corn by probably a thousand percent. As I walked through the multiplex, I no longer had that happy anticipation of going to the movies, quite frankly I felt like I’d been ripped off. Almost moreso than the day I watched my WaMu stock evaporate before my very eyes.
And that feeling stuck with me during the entire movie. However can they charge such exorbitant prices for freakin’ popcorn and soda? It isn’t right, no, it’s robbery. But I do have a choice, I can stay home, and quite frankly in this economy and with the holidays coming, I can think of a lot of other things I can do with $53 dollars other than going to the movies. Things that will last and not leave a sour feeling in my gut. Goodness sakes, I could fill a shopping cart with soda and popcorn with that amount of money.
What makes me shake my head over all this, is the sense that the corporate wonks who set all these prices don’t seem to realize they are pricing themselves right out of business. That they are making consumers feel not that happy glow over seeing our favorite stars, but soured to the point of not enjoying the movie because of the niggling sense of having had someone just pick your pocket clean. Fine, set the ticket prices a little higher, but please don’t make my popcorn and soda so outrageous that I have to resort to my new catchphrase: I won’t be back.
What do you think? Are the movie prices fair? Are you going to the movies less because of the prices?